Annual Saudi Food Show in Jeddah was quite intense this year. Success in Saudi Arabia is not just about having a good product. It comes from understanding the market, knowing how business is done, building trust over time, and bringing something people actually need. That understanding comes with experience on the ground. 👉 A businessman asks his Saudi friend: — What are the three stages of entering Saudi retail? — First: “Send me the catalogue.” Second: “Send me your best price.” Third: “Send me samples.” — And then? — Then you start again with another buyer. #SaudiArabia #SaudiRetail #

🇸🇦 September in Saudi: Activities are Back. After the quieter summer months, September has brought Riyadh back to a very active business rhythm. Over just a few weeks, we have seen several important events: 🔹 LEAP — impressive in scale, very well organized and full of energy, with a particularly strong presence from the region. 🔹 Big 5 Construct Saudi — one of the Kingdom’s key meeting points for construction, engineering, technologies and suppliers from around the world. 🔹 Saudi Event Show — smaller and more locally focused, but a very progressive event for Saudi Arabia’s fast-growing ev

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