A product can make you money. A brand can make you money for years. Anyone with enough capital can list a product on Amazon. But the moment it starts selling, competitors can copy the product, undercut your price, and take your customers. That's what happens when you're building a product business instead of a brand. A brand gives buyers a reason to remember you: - Consistent quality - Better packaging - Strong reviews - Clear positioning - A recognizable identity And for high-ticket products, this matters even more. Someone spending ₹2,500 isn't just buying the product. They're buyin

High demand? That can actually be a red flag. A seller once sent me a product with 80,000 monthly searches. I suggested not to pursue it, why? Because huge demand usually attracts huge competition. And when dozens of sellers offer similar products, the easiest way to compete becomes cutting prices. And that product was locally accessible literally everywhere. I'd rather own 30% of a smaller market with healthy margins than fight for 2% of a massive one. The products I look for have: - Consistent 12-month demand - 35%+ margins after real costs - Competition that isn't dominated by a few g

You don't need more customers, you need the right customers. Most Amazon sellers try to sell to the biggest audience possible. But bigger audiences often mean more competition, lower prices, and shrinking margins. Instead, go narrower. Find a specific group of buyers with a specific problem and build a product around them. Why? Because, 1. Better conversions You're selling to people actively looking for your solution. 2. Less competition Niche markets usually have fewer sellers fighting for the same buyer. 3. Stronger margins When your product solves a specific problem, you have more r