ABC to make the start of product marketing feel less foreign 🌸 Who you're selling to → ICP, Segmentation, Jobs To Be Done. Start by knowing which accounts win with your product and why they buy. 🌸 How you frame it → Positioning, Differentiation, Narrative, Category Design. The story that makes a buyer see their problem the way your product solves it. 🌸 How you take it to market → Go-To-Market, Launch, Sales Enablement, Release Readiness. Turning a product change into awareness and pipeline. 🌸 How you learn from it → Win/Loss, Quiet Signals, Activation, Time to Value. Proof the stor

How to build a durable AI GTM strategy ↳ Get ICP clarity before you touch a campaign ↳ Pick one motion and run it properly before adding a second ↳ Let AI handle the research, routing, and enrichment layer ↳ Keep a human in the loop on anything that goes to a customer ↳ Measure one metric per play. Kill or double down. No guessing. The teams that compound are not the ones with the most tools. They are the ones who run the same motion consistently and fix what is breaking underneath it.

full 2026 GTM picture on one page Here's a cheat sheet to help you build AI-powered GTM in 2026 Top of funnel ↳ Use AI for account research, signal tracking, lead scoring, outreach personalization, and CRM enrichment ↳ Clay, Trigify, Apollo, ZoomInfo, Findymail Mid funnel ↳ Use AI for meeting prep and follow-up, auto-fill CRM, account digest, website visitor ID, and lead routing ↳ Attention, Fathom, Default, Chili Piper, RB2B Bottom of funnel ↳ Use AI for next step recommendations, personalized proposals, inbox assistant, sales collateral, and CRM agents ↳ Claude Cowork, Qwilr, Pan