We tested Target Users in Telegram Ads — here’s what we got Recently, we covered Telegram Ads’ new feature that allows advertisers to target bot audiences by interests. Our hypothesis was simple: with the right GEO and relevant interests, we could reach a more targeted audience and bring down acquisition costs. So we decided to test it in practice. Case 1: Germany 🇩🇪 After launching campaigns with Target Users + relevant GEO targeting, we saw a significant change in cost per deposit: ✔️ July: $362.48 per deposit ✔️ September: $157.49 per deposit That’s a 2x+ decrease in cost per deposi

The advertising industry is in love with AI-generated creatives. Consumers aren't. 🟣 82% of advertising industry executives believe that young people have a positive attitude toward AI-generated advertising. In reality, only 45% of Gen Z and Millennials feel positively about AI-generated ads. The main reason they dislike them is the poor quality of this type of advertising. At the same time, 73% of users say that knowing an ad was created using AI either wouldn’t affect their likelihood of purchasing or would actually increase it. ✔️ So, audiences aren't necessarily against AI itself. They

In-house vs agency: why solo buyers lose where teams stay profitable You can hire a great in-house media buyer and put them in charge of Telegram Ads. But once you start spending serious budgets across multiple GEOs, the chances of wasting money go way up. Here are 5 reasons why working with a team makes more sense: 1️⃣ Experience across dozens of GEOs One buyer simply can’t accumulate as much data across markets, verticals and funnels as a team running dozens of campaigns simultaneously. We don’t enter new GEOs from scratch — we already have years of collective experience and know the sp